Small sporting events to pro games alike rely on effective marketing to increase attendance and viewership. Splash Tents provides tools for shattering those goals.
DALLAS, TEXAS, JUNE 13, 2024 - Splash Tents, which offers premier branded corporate tents and signage, is working to help sporting events organizers promote their games and tournaments with a newly released list of best practices for getting sporting events noticed.
Sporting events promotion is a unique niche, with much advertising required ahead of the event to garner the attendance and viewership required to be profitable. As a good rule of thumb, sporting events organizers can expect to spend 15-20% of their anticipated revenue in marketing. Needless to say, this can look different from event to event, especially considering the various levels of competition. Marketing for a small league versus a pro league, for example, can look very different. Still, according to the team at Splash Tents, there are some things that sporting events organizers at all levels should be doing.
First and foremost, having a solid social media marketing strategy in place is crucial. Social media marketing is cost-effective and can be done on an ongoing basis. Sporting events organizers should consistently generate new, relevant, engaging content to share and cross-post on social media. Some sporting events organizers might consider partnering with an influencer or others who might share their posts.
Secondly, word-of-mouth and mailers can be effective. Word-of-mouth will happen more naturally and doesn’t cost anything, but postcards, posters, and fliers take a little more planning. Creating mailers and finding the right addresses can be expensive but worthwhile. Sharing information about an upcoming event at another similar event can also be highly effective, such as sharing postcards promoting an upcoming MMA fight at a jiu jitsu tournament.
Sporting events organizers should also consider securing sponsorships. Not only do sponsorships provide revenue that’s needed to fuel other marketing strategies, but sponsors can also bring in their own advertising and even a new audience.
Last but certainly not least, Splash Tents recommends that sporting events organizers highly consider branded signage. While some can afford to go big with billboards, all organizers should consider items such as branded tents and dual retractors. Branded tents can be used not only as a shelter but as a way to stand out while promoting at other events. Plus, the tents can be used again on the day of the event. A dual retractor offers a canvas to display information about the upcoming event and is easy to take down and put up. Dual retractors can easily fit in any office, lobby, or other space in which “silent promotion” can take place. Plus, branded tents and dual retractors can be used together.
Splash Tents is a Dallas, Texas, based company specializing in branded tents and dual retractors, among other branded items such as trade show displays, table covers, flags, and more. “We highly recommend to our sports and athletics clients that they consider branded tents and dual retractors. They go together very well. You can easily pair them to capture interest and share information about your event,” said a spokesperson for Splash Tents.
Splash Tents is poised to become the largest branded signage company in the nation and is renowned for offering world-class client care and quality crafted branded signage. Splash Tents works with clients across the United States and offers shipping to all 50 states in the U.S. Learn more now by visiting https://www.splashtents.com/.
ABOUT SPLASH TENTS
Splash Tents provides high-quality customized corporate must-haves, including branded tents, signage, table covers, trade show displays, and much more since 2009.
CONTACT
Zohra Charanya, Director of Sales & Marketing
Splash Tents, Inc.
Phone: 214-432-4025
E-mail: sales@splashtents.com
Instagram: @splashtents
Website: https://www.splashtents.com/
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